Privacy Policy
Last updated: 25 November 2025
This Privacy Policy explains how 477 Studio Pty Ltd (ACN 689 194 447), 9 Castlereagh Street, Sydney NSW 2000, Australia ("we", "us", "our") collects, uses, discloses and manages personal information when you use the product Play Graph AI (the "Service").
1. What personal information do we collect?
We may collect the following types of personal information when you use the Service or interact with us:
- Your name, email address, company name (if applicable), billing and payment information.
- Your account credentials and usage-information: e.g., login history, IP address, device data.
- The data you upload or submit ("Your Data") when using the Service (including prompts, visuals, videos, charts) to the extent that it includes information about you or identifies you.
- Anonymised/aggregated metadata and interaction data to improve the Service (note: this data is de-identified so you are not personally identified).
2. How do we use your information?
We use your personal information for the following purposes:
- To provide, operate and maintain the Service, including user registration, access, billing and support.
- To process your subscription and payments, handle cancellations and billing cycles.
- To communicate with you—e.g., respond to your enquiries, send service updates, notices.
- To analyse usage and interaction data (metadata) in a de-identified form, in order to improve, develop and operate the Service.
- To comply with legal or regulatory obligations.
3. Do we share or disclose your information?
- We will not sell your personal information to third parties.
- We may disclose your personal information:
- To our service providers and subcontractors who help deliver the Service (e.g., hosting providers, payment processors) under confidentiality obligations.
- If required by law, legal process or regulatory authority.
- To help protect our rights, property or safety or that of our users or third parties.
- Cross-border disclosure: Since the Service may rely on infrastructure or providers overseas, your personal information may be transferred to and stored in other jurisdictions. We will take reasonable steps to ensure that any overseas recipient protects personal information in a manner consistent with the APPs.
4. Data quality, access & correction
- We take reasonable steps to ensure your personal information is accurate, complete and up to date.
- You can request access to or correction of your personal information held by us by contacting us (see "Contact us" below). We will respond in accordance with the APPs.
- If you believe any information we hold about you is incorrect or incomplete, please let us know and we will take steps to correct it.
5. Data security & retention
- We take reasonable measures to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
- We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with our legal obligations, resolve disputes and enforce our rights.
- If your data is no longer needed, we will destroy or de-identify it securely.
6. Use of de-identified metadata and analytics
We may use de-identified or aggregated metadata and interaction data derived from your use of the Service (that no longer identifies you personally) for operational, product development and improvement purposes.
7. Children & minimum age
You must be at least 13 years old (or the minimum age in your jurisdiction to form a binding contract) to use the Service, or use the Service under supervision or consent of a parent or legal guardian. By using the Service you represent that you meet this requirement.
8. International users & cross-border transfers
If you are using the Service from outside Australia, your personal information may be transferred to, stored or processed in servers or facilities in other countries. By using the Service and submitting your information, you consent to this transfer. We will take reasonable steps to ensure the overseas recipient handles your personal information in accordance with standards similar to the APPs.
9. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes we will provide notice (for example by posting the updated policy on our website). Continued use of the Service after changes are posted means you accept the updated policy.
10. Contact us
If you have any questions, requests or complaints about this Privacy Policy or our privacy practices, you can contact us at:
Email: hello@playgraph.ai